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TeacherCast Podcast #80: “The Sesame Workshop” (@SesameWorkshop @Qualcomm)

By   /   January 17, 2013  /   No Comments

Jeff sits down with Mindy Brooks from the Sesame Workshop to discuss how they are integrating digital media into their programs at the Children’s Television Network.


About Sesame Workshop

Sesame Street Sign

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.

About Qualcomm


Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s websiteOnQ blogTwitter andFacebook pages.

Links of Interest

Sesame Workshop:


Featured Guest

Mindy Brooks 150Mindy Brooks is the Director of Education and Research at Sesame Workshop. Mindy is responsible for the integration of educational content across digital media platforms and for leading field research on all media platforms that include Sesame Street and The Electric Company. In her role, she is responsible for integrating education as well as developing studies, coding systems, analyzing data, writing reports and summarizing findings to production teams. She received her Masters in Educational Psychology from New York University. Prior to attending NYU, she held the position of Director of Education for the National Alliance on Mental Illness (NAMI) of Oklahoma.




Qualcomm and Sesame Workshop R&D Collaboration Uses Cutting-Edge Mobile Technology to Transform Early Childhood Education


Qualcomm and Sesame Workshop, the nonprofit educational organization behind Sesame Street, announced today that they are collaborating on innovative mobile learning applications to revolutionize early childhood education.  As part of the agreement, Qualcomm will perform research and development activities with Sesame Workshop to create and deliver new innovations in mobile educational content. 

The collaboration between two global pioneers brings together Qualcomm’s cutting-edge mobile technologies, Sesame Workshop’s expertise in early childhood education, and mobile devices such as smartphones and tablets to create engaging and inspiring learning experiences that will prepare young children for school.

The first applications planned through this collaboration are being demonstrated in the Qualcomm booth as part of the 2013 Consumer Electronics Show.   Abby’s Fairy Rock and Big Bird’s Words will include the very earliest examples of never-before-imagined content and hints at the possibilities to come.

An app called Big Bird’s Words will feature the first ever use of Qualcomm Vuforia™ augmented reality (AR) platform’s text recognition capability.  Within the app, children are guided, via the use of a virtual ‘wordoscope’, to search for and find new words in their environment – making vocabulary building a fun and interactive experience.

Abby’s Fairy Rock (a working title) introduces preschoolers to the building blocks of music by allowing children to turn a tablet into a guitar and learn about musical concepts such as tempo, while interacting and playing along with Sesame Street’s Abby Cadabby on a smart TV/STB Development platform powered by a Qualcomm Snapdragon™ processor.  Qualcomm’s AllJoyn™ peer-to-peer technology seamlessly blends the game experience between the TV and mobile device.

In addition, Qualcomm and Sesame Workshop are continuing their collaboration in China and India through Qualcomm’s Wireless Reach initiative to bring educational information to underserved children.  In India, Sesame Workshop’s Galli Galli Sim Sim, the Indian version of Sesame Street, is using 3G mobile technology to distribute radio content, videos and fun lessons about healthy living and good hygiene habits, as well as literacy and math, to migrant children ages 5-8 and their families.  In China, a project launching later this year, will provide tips, activities and other tools to help families with young children prepare for emergencies.  These projects are just two examples of the ways mobile can positively impact early childhood and improve literacy rates globally.

Qualcomm understands the many ways advances in mobile technology have already changed access to learning materials and is working to enable even greater transformation in mobile learning in order to enrich teaching and learning on a global scale.  By working with organizations like Sesame Workshop, Qualcomm aims to leverage its capability from a chipset, multimedia and application perspective in order to expand the impact of mobile technology.

Sesame Workshop is a nonprofit educational organization that revolutionized children’s television programming.  The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows that help to bridge the literacy gap.  Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment.  Sesame Workshop has a long history of using cutting-edge technology to address children’s developmental needs.  With only 34 percent of all U.S. fourth-graders reading at grade level, Sesame Workshop is committed to utilizing the latest technology to help children build literacy skills at an early age with the aim of improving their reading and comprehension later on.  To this effort, Sesame Workshop’s Content Innovation Lab is working to seamlessly blend the latest in mobile technology and Sesame Street game experiences between multiple devices in order to bring enhanced entertainment and maximum educational benefits to children.

Check out the video of Paul Jacobs, CEO of Qualcomm and keynote speaker at the 2013 Consumer Electronics Show, and Sesame Street’s Big Bird demonstrating the exciting work that Sesame Workshop and Qualcomm are producing:


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